NACS has developed a targeted Public Affairs Campaign aimed at influencing key decision makers in the public policy arena. With a theme of “Successful Students, Affordable Choices; How College Stores are Helping,” the campaign positions college stores as the course materials source most concerned about textbook affordability.


As a part of this campaign, NACS developed a toolkit that provides full store members with practical tools they can use to:

• Develop personalized materials and tactics that position their store as the champion for affordable course materials;
• Explain the textbook buying process, to key decision makers, in easily understandable terms, as well as demonstrate how the college store brings unequaled value to the process as the campus course materials expert.