Emerging Trends

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A store filled with lots of water bottles and socks

Driving Traffic
Article (September 2021)

Campus store have long thought of themselves as the spot for course materials first. Now, stores have discovered being a retail destination is even more important to survival…
A table in a store with a pillow that says vassar on it

Go Local
Article (September 2021)

To generate continual growth you may have to venture beyond your institution's borders to market your stores' wares and services to the people living in the local community who aren't affiliated with the school…