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Much as many children in the U.S. desperately search their homes each morning for their Elf on the Shelf, customers at The College Store, Alvin Community College, Alvin, TX, hunt for Blue throughout the day. Bllue, a stuffed dolphin and the school mascot, is apparently as crafty at hiding as the sly Elf on the Shelf.

"I came up with the idea as I watched my grandchildren play Elf on the Shelf," said Vicki Marvel, store manager. "Each day I would hide Blue, then send out an email to let everyone know when 'Blue On The Loose' would be hiding"

Read more about it in this week's Campus Marketplace.


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indiCo's Monthly Outlook contains the info you need on student spending and shopping behaviors. Topics range from buying behaviors, social media and tech usage to study habits. Available to Full Store Members only. Login to access.



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