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Tishomingo, OK, is a typical small town in America, struggling for decades with iconic, run-down buildings from the turn of the previous century. Much of the town was an eyesore to people who drove through, providing little reason to stop and shop.

That's all beginning to change, and Murray State College was quick to get in on a movement to revitalize the area. Main Street receives a steady flow of traffic from four major highways, all meeting at a central intersection. The traffic, and the 2012 opening of country music star Miranda Lambert's Pink Pistol boutique, got the powers-that-be at Murray State College thinking there could be a retail place for them in the area.

Thus, the notion of Murray on Main was hatched.

"We saw this as an opportunity to show off MSC to a new audience and contribute to the local economy," said Heather Mercer, director of retail services, Murray State College.

Read more about it in this week's Campus Marketplace.

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