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There was a time when students of Pennsylvania State University could count on seeing Bookie the Bear at events around the State College campus. The Student Book Store Inc. mascot, normally a student employee in a big blue bear outfit that sort of resembles a Teletubby, even made delivers to dorm rooms or apartments.
After years of hibernation, Bookie is back.
"He was pretty involved for a while, but using him just kind of tapered off," said Michael Woytowich, director of promotions for the store. "We decided we wanted to revive him, so we put him in some of our TV commercials. We decided to go with it, make him the comedic face of the store and make him eally recognizable to the students."
Read more about it in this week's Campus Marketplace.