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There was a time when students of Pennsylvania State University could count on seeing Bookie the Bear at events around the State College campus. The Student Book Store Inc. mascot, normally a student employee in a big blue bear outfit that sort of resembles a Teletubby, even made delivers to dorm rooms or apartments.


After years of hibernation, Bookie is back.


"He was pretty involved for a while, but using him just kind of tapered off," said Michael Woytowich, director of promotions for the store. "We decided we wanted to revive him, so we put him in some of our TV commercials. We decided to go with it, make him the comedic face of the store and make him eally recognizable to the students." 

 

Read more about it in this week's Campus Marketplace.

what's happening

  • Discover multiple options to sell back your dead textbook stock. Attend Marketplace Sourcing: Advantages and Disadvantages webinar on May 27 at 1 p.m. Eastern.
  • Independent store members: You have a NEW member benefit. Your administration is now eligible for a FREE Institutional Membership. Ask how!
  • Shop & SAVE at the NEW NACS STORE MARKETPLACE--Extending Your Shopping Experience! fixtures, displays, shelf tags, and more!
  • Share your knowledge with peers in Houston. Submit your proposals for CAMEX 2016 now. Deadline June 29.

 

tools for success

indiCo's Monthly Outlook contains the info you need on student spending and shopping behaviors. Topics range from buying behaviors, social media and tech usage to study habits. Available to Full Store Members only. Login to access.

 

 

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