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Since it opened in 2013, the One University Store, University of Oklahoma, Norman, has built a reputation as the place to experience the latest in technology. That reputation brought Kenny Ward, principal of the Bridge Creek Middle School in nearby Blanchard, into the store looking for some help. He wondered if the store could help a group of eighth-grade students gain a better understanding of STEM (science, technology, engineering, and mathematics) concepts. David Goodspeed, director of innovation, creativity, and marketing, was only too happy to assist. "When we opened the store, we tried to find programs to do something like this, but trying to force people to do things was extremely difficult," Goodspeed said. "I thought that once we turned the juice up on the fun, they would come and now they are." Read more about it in this week's Campus Marketplace.