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College stores witness it all the time: students who desperately need their course materials but have no financial aid or other means available at the beginning of the semester to pay for the books.

Instead of shrugging her shoulders and apologizing to such students, Stacy Elofir, store director, Towson University, Towson, MD, did something about it. She started a program to help.

"I only need money for one book this semester," wrote a student who applied for a Towson Store Textbook$Advance. "I pay for school on my own and through scholarships; money is usually tight this time of year. This book usually costs $223 and is for a class that I need to graduate."

Read more about it in this week's Campus Marketplace.


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indiCo's Monthly Outlook contains the info you need on student spending and shopping behaviors. Topics range from buying behaviors, social media and tech usage to study habits. Available to Full Store Members only. Login to access.



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