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Orange Tech, part of the University Store, Oklahoma State University, Stillwater, wanted to create an event on campus to capture the attention and business of the Black Friday-type shopper.
J Bryson Baker, manager, said some college stores don’t really have an opportunity to get in on the Black Friday sales, as many are closed that day with students home for the holiday. So instead, Baker came up with OrangeThursday, featuring sales on the Thursday before Thanksgiving.
“I also wanted to see if, from a technology perspective, we had the opportunity to expand our product offerings during this time,” Baker said. “On OrangeThursday, we featured some consumer products we don't normally inventory, such as televisions, GPS units, and DSLR cameras.”
He said the idea was more about giving back to the campus community than it was about making money.
“OrangeThursday is really a way for us to really live up to our mission of supporting the university,” he said. “It's a true giveback. We are successful because of the faculty, staff, and students that are our patrons. OrangeThursday is like a fuzzy retail hug in appreciation.”
Read more about it in this week's Campus Marketplace.