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In order to succeed and grow, college stores must look at their operations from the outside. Sometimes, having a third party take that look can also provide an official voice and money-saving suggestions that administrators would be more apt to listen to.

When Christi O’Connor Fisher, CCR, manager, Los Angeles City College Bookstore, had some issues in her store, she called Connect2One, a NACS alliance for independent college stores. It provided backing to help convince the powers-that-be to allow her to move forward with improving her store.

In O’Connor’s case, those suggestions were easy ones: Change the flow of the store, add textbook rentals, and improve loss prevention.

“They were simple things and we had to advertise those simple things,” O’Connor said in the CAMEX 2014 Flash Session Every Nickel Helps: Increasing Funds.

Co-presenter Mark Palmore, vice president, consulting, Nebraska Book Co., admitted that having an outside entity to help push administrators can make a difference.

“Sometimes it’s just a matter of having the backing of an entity your administration may listen to if they’re not listening to you,” Palmore said. “When it comes from an outside consultant, that’s where you get the reinforcement.”


Read more about it in this week's Campus Marketplace.

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