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From: Brian Cartier, NACS CEO:
I know you are all aware of the Ice Bucket Challenge phenomenon sweeping the country this summer. The amyotrophic lateral sclerosis cause has taken on a very personal face for us at NACS. Last week, we lost a 27-year NACS colleague and truly wonderful human being—Harvey Pratt Jr.—to ALS. Over the summer, our NACS staff helped raise nearly $30,000 for Harvey’s family. I have included a video link to a news story and follow-up on Harvey that appeared recently on a local ABC affiliate. If you view the entire video, it will give you some insight into the heroic way Harvey and his family approached this fatal outcome.
Today, Sept. 12, a group of NACS staff, including myself, will take the Ice Bucket Challenge to help raise awareness for ALS and money for the ALS Association. Be sure to watch a video of the challenge on the NACS Facebook page this afternoon and in the RetailVision section of Campus Marketplace next Friday.
I hope you might be able to spearhead a similar event on your campus in memory of Harvey and ALS victims everywhere. I can tell you from firsthand experience that ALS is an extremely debilitating disease. We at NACS appreciate your efforts in support of the ALS cause.
Campus outreach is easier and more comprehensive with the Campus Relations Toolkit. It contains an annual report template, focus group questionnaires, sample communications plan, and a compendium of outreach ideas. This is a FREE NACS Member Benefit. You must be logged in to access.