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Many think Amazon wants to take over the world, or at least the retail portion of it. Jon Alexander, senior manager of Amazon Campus, wouldn't put it that way exactly. Amazon does wants to control its market, just like any other retailer. Its plan to achieve that goal is through building relationships with young people, especially those on campus. "We found that developing that relationship early on, particularly when they are in college, pays dividends for us down the road in terms of getting a customer for life," Alexander explained during the CAMEX 2015 education session Amazon & Your College Store: Learning from the UC Davis Stores' Strategic Partnership.
Read more about it in this week's Campus Marketplace.