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Marketing & Campus Relations (MCR)

In this section you will find links to resources to support knowledge and operations in the Marketing & Campus Relations (MCR) domain of store operations. If you have suggestions or samples to add to this section, please e-mail them at education@nacs.org.


Campus Relations Toolkit

Award WinningThe successful college store of the future will be a dynamic campus resource that plays an integral role in the success of the institution and people it serves. It will do more than just sell course materials—it will provide an array of services so essential that its college/university would never think of having an event or activity without asking the store's participation.

A key component of this integration is building relationships with the constituencies you serve! NACS has developed several tools members can use to assess their capabilities, identify opportunities, and communicate their value to campus decision makers.

Access the Campus Relations Toolkit


Public Affairs Toolkit

NACS has developed a targeted Public Affairs Campaign aimed at influencing key decision makers in the public policy arena. With a theme of “Successful Students, Affordable Choices; How College Stores are Helping,” the campaign positions college stores as the course materials source most concerned about textbook affordability.

Access the Public Affairs Toolkit


Communicating Your Store's Value

The Communicating Your Store's Value guide features tips for identifying your store's contributions and worth, and numerous suggestions for getting the word out. Campus stakeholders may not be aware just how much value your college store delivers—both financially and nonfinancially—unless you tell them.

Communicating Your Store's Value: Resources, Tools, and Ideas


Industry Awareness

NACS' advocacy efforts, initiated in 2000, aim to enhance others' perceptions of college stores and the value of the collegiate retailing industry. Here you can view print ads that have appeared in conjunction with the campaign.

Industry Awareness Ad Campaigns


Marketing Tools

NACS has put together several marketing campaigns in conjunction with its advocacy initiatives. Each campaign contains several ad slicks and other tools designed to help you promote your college store to students, faculty and other customers.

Marketing Kits


Ads communicating with faculty members were created by NACS and are listed below. All images from the NACS Faculty Ads are available to full member stores. You can use the images to create your own ad, branded with your store's information.

Faculty Ads


Other Resources 

The National Association of College Stores | 500 E. Lorain St. | Oberlin, OH 44074 | phone (800) 622-7498 | fax (440) 775-4769
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