Customer Satisfaction Surveys

"To run an efficient and effective store, you have to know who your customers are. Know what they like and dislike. The OnCampus Research satisfaction surveys allow us to do just that."


     Allison Hartel, Assistant Director for Marketing and Outreach

     CU Book Store, University of Colorado Boulder


With the NEW Customer Satisfaction Survey, you now have the ability to survey all of your customers - students, alumni, visitors, and staff/faculty. While the survey will continue to focus primarily on students, the college store's largest customer base, you also have the opportuntiy to gauge satisfaction and identify issues within your other customer segments. Plus, this survey tool has been recently updated to allow OnCampus Research to provide more relevant and reliable insights to its clients.




Measure the Value of Your College Store

By implementing this easy and affordable research tool on your campus, you can gather key insights and recommendations for improvements on vital store issues.


Key sections of the survey examine:

  • Course materials: Where students buy, rent and sell course materials; what formats they are using (i.e., print, digital)
  • Shopping at the college store: What customers are buying; how much they are spending; where they hear about store promotions/events
  • Importance and satisfaction ratings: Includes six key areas - service; textbook/course materials; other products; store; website; other attributes
  • Customer demographics



Easy to Implement

This turnkey research service includes:

  • Surveys delivered online, with a print option also available
  • Option to add customized questions pertinent to your campus
  • Instructions for planning and distributing the survey for maximum response
  • Data collection, data entry, statistical analysis, and tabulations
  • Guidance from an OnCampus Research staff consultant
  • Final report, providing:

          Perceived store strengths and weaknesses

          Data tables


          Excel file of all open-ended comments

          Industry Averages Report to benchmark your store's performance against industry averages

          Yearly Comparisons (Only available to customer who have utilized this service in the past)



Survey Options

The survey participation fee includes programming and hosting of an online survey, data collection/analysis, and a final report in an electronic PDF format (includes open-ended comments and industry averages). Clients may include up to six custom questions for the attribute sections and one open-ended question overall (*).




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