Past Editions of Student Watch: Campus Market Research
Student Watch is vital, industry-specific research that offers new insights into student consumers and authenticates proven trends. Student Watch provides ongoing research that is delivered in topical phases. This research will help you tap into understanding today's college student consumer in order to effectively meet their desires and needs.
Looking for a previous Student Watch study? Now in its 16th edition, the NACS Foundation is proud to publish Student Watch: Campus Market Research and can help you locate back issues by calling (800) 622-7498, ext. 3.
Student WatchTM Student Attitudes and Perceptions: A Comprehensive Analysis on Textbooks and Course Materials, 2010 Order now!
Explore students' decisions on course materials. This research report brings you student perceptions so you can effectively understand this changing market and boost your store traffic to maximize sales.
The findings offer insight into:
- Purchasing habits an dattitudes towards course materials
- Satisfaction comparison of campus boosktores and online retailers
- Textbook format preference, digital versus print
- Accessibility and usage of digital/electronic textbooks
- Essential highlights and data tables
On sale now—only $599!
Order your copy today and receive the comprehensive report, key highlights, data tables, as well as suggestions to drive traffice and sales in your college store.
Store Members Only!*
A special sale price is available to any college or university that would like to receive this valuable information (one grant per college store or university), made possible by a $480 NACS Foundation grant. A $480 rebate will be applied to your order.
Student WatchTM Shopping Habits: Confessions of College Student Consumers, 2009 Order now!
The new Student Watch 2009 Shopping Habits: Confessions of College Student Consumers is now available.
Store Members Only!*
A special sale price is available to any college or university that would like to receive this valuable information (one grant per college store or university), made possible by a $480 NACS Foundation grant. A $480 rebate will be applied to your order.
Order your copy of the 2009 Student Watch findings—Shopping Habits: Confessions of College Student Consumers—to find out why and how college students shop. This report brings you student perceptions so you can effectively understand this changing market and maximize your sales.
This fact-packed analysis contains:
- College student behavior for how and where they shop
- Comparison between college students' preferred advertising promotions
- Implications for college stores to increase student visits and purchases
- Essential highlights and data tables
On sale now—only $599!
Order your copy today and receive the comprehensive report, key highlights, and data tables.
Sponsored by the NACS Foundation, Student Watch is primary, industry-specific research that provides new insights into student consumers and validates proven trends. By providing ongoing research conducted and delivered in topical phases, this research will help you tap into today’s college student consumer to better understand and effectively meet their desires and needs.
Student WatchTM Student Attitudes & Buying Habits Revealed: An in-depth analysis on textbooks and course materials, 2008 Order now!
I Am Knowledge!
The new Student Watch 2008 Student Attitudes & Buying Habits Revealed: An in-depth analysis on textbooks and course materials is now available.
Store Members Only!*
A special sale price is available to any college or university that would like to receive this valuable information (one grant per college store or university), made possible by a $480 NACS Foundation grant. A $480 rebate will be applied to your order.
Order your copy of the 2008 Student Watch findings—Student Attitudes & Buying Habits Revealed: An in-depth analysis on textbooks and course materials—to get the diagnosis. This report brings you student perceptions so you can effectively understand this changing market and maximize your sales on textbook and course materials.
This fact-packed treatment plan contains:
- An examination of college student consumer behavior regarding course materials
- Information on the percentage of students currently using digital/electronic textbooks and how they access them
- A satisfaction comparison between college stores and online textbook retailers
- Information the college store can provide on textbook and course materials
- And much more!
On sale now—only $599!
Order your copy today and receive the comprehensive report, key highlights, and data tables.
Sponsored by the NACS Foundation, Student Watch is primary, industry-specific research that provides new insights into student consumers and validates proven trends. By providing ongoing research conducted and delivered in topical phases, this research will help you tap into today’s college student consumer to better understand and effectively meet their desires and needs.
Student WatchTM 2007 Special Edition Order now!
Conducted by Teenage Research Unlimited (TRU)
The 2007 special edition of Student Watch conducted by Teenage Research Unlimited (TRU) is available. Retail Inspiration: Insight from College-Bound Consumers, unveils a two-part comprehensive study on college-bound teens and current college students.
College store professionals consistently identify student consumer research as critical for their store's growth. As stores transition to new ways of serving their student customers, they need current market research to understand and remain relevant. The study's purpose is to provide research into a number of areas that are pertinent to college stores.
Topics include:
- Student awareness of store product offerings
- Desirability of green and free trade products
- Student purchase and usage of technology and electronics
Is your store ready for the future generation? Get insights on college-bound consumers by ordering a copy of this special edition of Student Watch. The 2007 report has packaged its quantitative data, key takeaways, and data tables, a $550 value, now on sale for only $119 (members only) made possible from a NACS Foundation grant. This report and previous Student Watch reports are available for purchase in the NACS Store.
Partner Recognition
Special thanks to the partners who committed $5,000 to supporting the NACS Foundation 2007 Student WatchTM research program: Follett Corporation, Ken and Shanna Bowers, and Russell Athletic.