Student Watch: Campus Market Research
Funded by the NACS Foundation, Student Watch is vital, industry-specific research that offers new insights into student consumers and authenticates proven trends. Student Watch provides ongoing research that is delivered in topical phases. This research will help you tap into understanding today's college student consumer in order to effectively meet their desires and needs.
Student WatchTM Student Attitudes and Perceptions:
Linking Course Materials to the Connected College Student A Comprehensive Analysis on Textbooks and Course Materials, 2012
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Explore students' decisions on course materials. This research report brings you student perceptions so you can effectively understand this changing market and boost your store traffic to maximize sales.
The findings offer insight into:
- Students’ buying habits of course materials, including rentals
- Students’ usage of eBooks, eReaders, and smartphones
- Satisfaction comparison of campus stores and online retailers
- Essential highlights and data tables
Click here to see more Key Highlights from the 2012 Student Watch
On sale now—only $599*
Receive the comprehensive report, key highlights, data tables, as well as suggestions to drive traffic and sales in your college store.
Special Store Price- $119
(Colleges and Universities Only)
A special sale price is available to any college or university that would like to receive this valuable information (one grant per college store or university), made possible by a $480 NACS Foundation grant. A $480 rebate will be applied to your order.
To purchase your 2012 Student Watch report, call the NACS Store at (800) 622-7498, ext. 3 or order online.
Looking for a previous Student Watch study? The NACS Foundation has proudly published twenty editions of Student Watch: Campus Market Research. For help locating back issues call (800) 622-7498, ext. 3 or order past editions ONLINE.