2011-2012 College Store Margins

Products available in college stores are sold with a margin, as in any retail operation. Margin is the difference between cost and retail price, reflecting the work and costs required to bring products to market. Different margins are often used for different product categories, or "departments."    

 

Departmental Gross Margins as a % of Net Sales

  Mean
(Average)
25th %
Percentile
Median
(Mid-Point)
75th %
Percentile
New Course Books 21.1%

18.1

21.5 23.8

Used Course Books

Custom Published Materials

33.6%

23.8%

28.6

13.4

34.2

21.3

38.6

30.0

Textbook Rental Sales 48.1% 27.9 38.3 59.2
Course Technology 13.6% 8.0 11.5 18.9
Total Course Materials 25.5% 22.6 25.4 28.6
Trade Books 28.9% 22.6 28.8 36.5
Professional Reference Books 27.0% 19.0 22.5 25.3
Total General Books 30.1% 23.3 28.1 35.0
TOTAL BOOK SALES 25.7% 22.8 25.5 28.8
 
Computer Hardware 6.4% 3.3 6.9 10.3
Software 21.5% 13.9 19.2 25.8
Consumer Electronics 23.3% 17.7 26.1 33.4
Digital / Computer Supplies 30.4% 21.3 28.1 35.0
TOTAL DIGITAL PRODUCTS 16.6% 10.0 14.4 23.1
 
School / Office Supplies 36.9% 34.9 38.7 43.0
Instructional Supplies 33.3% 28.7 33.6 39.5
TOTAL SUPPLIES 36.8% 33.4 37.5 42.2
 
Insignia Apparel 40.1% 35.9 42.3 46.0
Non-Insignia Apparel 36.8% 35.8 49.1 52.5
TOTAL APPAREL 39.6% 35.7 42.3 46.0
 
Insignia Gifts 42.2% 37.4 43.4 48.8
Non-Insignia Gifts 36.5% 27.6 38.6 44.9
TOTAL GIFTS 38.4% 36.0 42.4 48.0
 
Food / Beverages 27.9% 29.5 33.9 38.5
Other Merchandise 23.0% 29.2 39.4

46.6

TOTAL GENERAL MERCHANDISE 34.4% 28.9 35.1 43.1
 
TOTAL NON-BOOK SALES 31.2% 26.8 30.7 35.8
TOTAL NET SALES 28.5% 24.2 27.6 31.0

 

 

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