Facilitator-led Programs
NACS facilitators present education specificlly designed for the higher education retailing industry. The available programs below have been selected and developed based on industry need. Consisting of relevant and cutting-edge content, they are delivered face-to-face.
2012
The following 1-hour programs are available for 2012 and may be eligible for support via a
NACS Foundation program grant. Contact Cindy Thompson at
cthompson@nacs.org for more information or to request a program.
Futures Think Tank Member Forum Featured 2012 Program, New this Year
NACS and the NACS Foundation are hosting a landmark Campus Retailing Futures Think Tank in July 2012. This gathering of industry, higher education, and retailing experts and stakeholders will help shape future strategy for the association and the industry. As a unique follow-up event, this Member Forum session will provide a short overview of outcomes from the July Think Tank. Participants will then engage in a facilitated discussion of the implications of those outcomes and what the association can do to best support member organizations--now and into the future.
Learning Outcomes:
- Hear plausible future scenarios for our industry
- Discuss implications and what NACS and members can be doing
- Provide feedback that will be incorporated into association strategy discussions
Creating Your Own Luck with Social Media Also New for 2012
Are you toying with Social Media? Are you doing the right things? In this session, gain both knowledge and tools resulting from an industry research initiative on developing social media strategy in college stores (funded by the NACS Foundation). You will learn what it will take from your organization and the steps to take to build a Social Media strategy to achieve your goals.
Learning Outcomes:
- Gain an overview of how elements of your organizational culture contribute to your success with social media
- Gain an overview and checklist of tactical steps to take to build your social media strategy
- Discuss and determine the first steps you must take to develop and implement a social media strategy for your store
2012 Student Watch—Linking Course Materials to the Connected College Student
Results from the latest Student Watch™ study, funded by the NACS Foundation
This session will reveal the results of a national student survey sponsored by the NACS Foundation which focused on student attitudes, perceptions, and buying habits of textbooks and course materials. OnCampus Research (OCR) staff will highlight key findings from the study, including current data on student usage of electronic/digital textbooks, and how behaviors have changed since OCR last surveyed students about digital course materials in 2010.
Learning Outcomes:
- Gain insight into what is important to students when buying their course materials and what contributes to their satisfaction.
- Learn how prevalent electronic/digital textbooks are on campus and how students are accessing them.
- Learn how these findings have changed since 2010, the last time we surveyed students on electronic/digital textbook usage.
- Discuss student usage of eReaders and smartphones.
- Understand how demographic segments may differ (e.g., males vs. females, by disciplines, by school type (4-year vs. 2-year)).
Digital Update 2012
Participants will get an update on trends and developments in the digital course materials and technology landscape, and learn more about tools to help meet faculty and student demands and improve their store's market share position. The session will also address some of the technologies that NACS Media Solutions is working on, piloting, or planning — regional print on demand, community-based self publishing, and "Grow Custom, Grow Green" — along with other solutions that have entered the market space and what's new in mobile commerce.
Learning Outcomes:
- Better understand current trends and developments related to digital course materials.
- Be able to consider your next steps relative to available industry options.
Exploring Campus Retail to 2020
In this program participants will hear about current drivers in our industry and their impact on stores. Examples from stores on how they are innovatively addressing these trends on their campuses will be shared. Participants will be asked to share and discuss what they are seeing on their campuses, and in retail in general, and what they are doing in their stores.
Learning Outcomes:
- Gain insights into the trends and emerging issues in mainstream and campus retail.
- Learn what implications are likely for campus retailers and campus store operations.
- Discuss what YOU are seeing evidence of or experiencing on your own campus.
Legislative Update
This session is not eligible for support via a NACS Foundation program grant. State & Regional Associations will need to cover travel expenses for speaker attendance. Contact: Abigail Zenner at azenner@nacs.org