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Online Course
Exploring Trends and Driving Change in Campus Retail
Schedule: What you will gain from this course?
Pre-week: Course and Participant Introductions
Week 1: "The Landscape: What's Going On and Why You Need to Know"
- Trends and Changes in Product
- Changes in Our Consumer
- Changes in College Store Operations
- Changes in Our Competitive Environment
Week 2: "Understanding Your Operating Environment and Drivers of Change"
- Environmental Scanning
- Critical Analysis
- Understanding the underlying or driving phenomena
Week 3: "Evaluating Opportunities and Managing Change in Your Organization"
- SWOT Analysis: An Overview
- Analyzing Opportunities
- Change management
Week 4: "Taking an Entrepreneurial and Innovative Approach to Your Business' Future"
- Entrepreneurship
- Opportunity Identification
- Innovation
- Developing and Nurturing Strategic Relationships
Week 5: "Translating Trends and Tactics"
- Personal Action Planning for Your Store
- Review and Wrap Up
Post Week: Course evaluation
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