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Online Course
The Principles of Course Materials Management
Schedule
Week 1
- Identify all aspects of the textbook cycle
- Communicating with faculty and students
- Textbook planning calendar
Week 2
- Determine textbook order quantities
- Identify key components of a buyback plan
- Differentiate between end-of-term buyback and year-round buys
Week 3
- Textbook returns and benefits of a sell-through analysis
- Ethical and legal issues
- Sales floor layout, shelf tags and signage
Week 4
- Custom publishing business models
- Copyright laws and copyright permission
Week 5
- Current strategies and trends in digital content delivery
- Review and wrap up
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