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Resources to Rein in Rush
07/20/01
Feeling under pressure as you prepare for students' return to campus? There are many ways to put yourself in control of the situation, as other stores have discovered. You won't need to wander in search of answers or ideas, because the legwork has already been done for you: Here is a compilation of rush-related stories gleaned from Campus Marketplace and The College Store magazine, as well as other NACS resources that may be useful.Don't Feel Rushed at Rush
You can't avoid rush or make it disappear, but you can learn from what other bookstore managers say they do to make the time go more smoothly.
www.nacs.org/newsroom/news/080800-rush-tips.asp
Ensure Your Web Site Can Handle Rush Traffic
Have you checked into your server capacity lately? Take steps early on to prevent your site crashing during rush and review your web site's navigation to eliminate glitches.
www.nacs.org/newsroom/news/122399-sites_blocked.asp
Multiple Shopping Access Points Can Increase Sales
By looking online first, students may be able to make purchasing decisions ahead of time and improve their own shopping efficiency once they reach your physical store.
www.nacs.org/newsroom/news/100300-cross-channels.asp
Speedier Checkout? Be Prepared to Invest
There may be ways to boost your store's technology and shave some time off students' wait in line. One retailer found it useful to pay to keep an open phone line between the credit card clearinghouse and its checkout system.
www.nacs.org/newsroom/news/092198-checkout.asp
Full Members-Only Content from The College Store Magazine:
Oh No, It's Rush!College stores share what works: Exercise, entertainment, and good employee preparation are common solutions to getting through rush unscathed.
www.nacs.org/members/secure/cs_archive/010708_rush.asp
Rush Buster
Duke University student customers benefit from its Blue Devil Delivery service that helps reduce lines and reduces crowding in the campus store.
www.nacs.org/members/secure/cs_archive/000304_rushbuster.asp
Crunch Time
Space is at a premium for every college store during rush, but there are ways you can reduce the towering stacks of merchandise taking up space on the sales floor.
www.nacs.org/members/secure/cs_archive/990708_crunch_time.asp
The Good and Bad About Online Reservations
Taking textbook orders on the web can save students time and ease rush lines, but it can be a headache in other ways.
www.nacs.org/members/secure/cs_archive/010304_onlineres.asp
Why Not Merchandise Used Books?
One store found out that merchandising used textbooks increased their sales while adding new life to textbook displays.
www.nacs.org/members/secure/cs_archive/991112_used_books.asp
Other resources available from NACS are:
What do you do in your store to manage rush or other busy times?
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