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Online Course
In-store Marketing
Your store's sales are directly related to how you present your merchandise. A well-planned and visually appealing store attracts and retains customers.
In-store Marketing is an interactive, online course that emphasizes standards used in the retail industry. Learn how layout, signage, fixtures, and routine maintenance create an inviting environment that encourages sales and increases your bottom line. Through this class, you will be coached and supported by industry experts, network with your peers, and share effective practices and solutions.
The major objective of In-store Marketing is learning how to apply relevant visual merchandising standards and guidelines. Through this course, you will specifically learn how to:
- Recognize the elements of In-store Marketing.
- Use and understand suitable retail terminology.
- Understand and utilize standards for retail store maintenance.
- Understand and utilize standards for sign usage.
- Understand and utilize standards for permanent product placement.
In addition, you will have opportunities to:
- Create and contribute to a discussion on improving visual merchandising.
- Participate in networking opportunities that support your learning.
- Foster a sense of pride for your work, profession, and the industry.
- Share effective practices and solutions and review subject content.
- Embrace coaching and support provided by learners in the community.
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