NACS’ partnership with the Digital College Network (DCN) delivers broadcast-quality original programming, advertising, and unique messaging via high-quality LCD screens strategically placed in college and university bookstores. In-store promotions such as book signings, celebrity appearances, and other events are geared to boosting excitement and traffic in participating stores. The program also provides activation programs for advertisers, including interactive text-messaging and electronic coupons.

 

The commercial-grade LCD screens feature full audio and video capability. DCN’s web-based network features original programming, student-driven content, and high-quality ads such as movie trailers, music and video releases, and other content to provide entertaining and relevant information for the 18-24 demographic.

 

DCN, North America’s largest collegiate digital network, annually reaches more than 42 million college students, faculty, and alumni on campuses across America. It currently operates in more than 300 college and university bookstores and is growing rapidly.