Public Affairs Materials

Download Banner (JPG)Public Affairs Toolkit

NACS has developed a targeted Public Affairs Campaign aimed at influencing key decision makers in the public policy arena. With a theme of “Successful Students, Affordable Choices; How College Stores are Helping,” the campaign positions college stores as the course materials source most concerned about textbook affordability.

As a part of this campaign, NACS developed a toolkit that provides full store members with practical tools they can use to:

  • Develop personalized materials and tactics that position their store as the champion for affordable course materials;
  • Explain the textbook buying process, to key decision makers, in easily understandable terms, as well as demonstrate how the college store brings unequaled value to the process as the campus course materials expert.

Successful Students; Affordable Choices; How College Stores are Helping Logo (JPG)
Download and use this colorful logo to brand your personalized materials and create posters and fliers.

College Store Fact Sheet-General (PDF | 143 KB)

This handy, two-page color document provides quick facts and national statistics about course materials and the college store’s role on campus. It is best used as part of a handout packet that serves as the basis of a more thorough discussion.

About College Stores (PDF | 135 KB)
To be used either separately or in conjunction with the General Fact Sheet, this one-page color document states the general mission of college stores and lists the various types of store operations.

College Stores as Solution Providers (PDF | 345 KB)
This colorful three-page document gives short summaries of the many innovative ways college stores are working to meet the challenges related to course materials affordability. Fifteen real-life examples from stores of varying size and operational structure are documented.

Customizable Templates

Have You...been asked to make a presentation to administrators, faculty, or students and need an easily customizable PowerPoint presentation? Looking to customize the general Fact Sheet above with your own statistics? Need a quick cut-and-paste template for a letter to set your local elected official straight on a textbook issue? Want a sample public affairs outreach plan?


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