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Innovation Achievement Award
Innovation Achievement Award Recipients
Virginia Tech published a 56-page newspaper called What's In Store, to be used as a marketing tool to "unify the store, customers, vendors, the university, and the community both near and far."
Virginia Tech was chosen for the innovation award because of its efforts with the newspaper, which includes letters from administrators, the retail operation's history and store services (including specific information about textbooks, computers, supplies, general books, clothing, and gifts), facts about the history of Virginia Tech, articles about support services (campus police, parking, library), and pieces on the school's athletics. The store considers the newspaper "one-stop shopping for all the campus and community information one might need." The paper is funded completely through advertising.
View Virginia Tech Services, Inc. award-winning presentation (PDF | 55.3 KB)
For more information about this program, contact Donald Williams at (540) 231-5991 or e-mail donw@bookstore.vt.edu.
Honorable Mentions
Earning honorable mentions for the Innovation Achievement Award were Gonzaga University Bookstore, Spokane, WA, and Houghton College Campus Store, Houghton, NY.
For their proposal, the staff at the Gonzaga store came up with a computer program they hope will help college stores regain a competitive edge against online-only booksellers. For more information about this program, contact Scott Franz at (509) 995-9695 or e-mail franz@gonzaga.edu.
Houghton sells handmade products from both foreign countries and the local community. The store makes sure, with some checks and balances, that a portion of the profits goes back to the people making the products, who are usually from impoverished countries or organizations in need. The practice also has been a good selling point to students. For more information about this program, contact Elaine Tooley at (585) 567-9620 or e-mail elaine.tooley@houghton.edu.
Looking for ways to support programs like this? Make a donation to the NACS Foundation Epic Trust Endowment Fund.
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