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Research
Student Watch: Campus Market Research
Student Watch is vital, industry-specific research that offers new insights into student consumers and authenticates proven trends. Student Watch provides ongoing research that is delivered in topical phases. This research will help you tap into understanding today's college student consumer in order to effectively meet their desires and needs.
Looking for a previous Student Watch study? Now in its 15th edition, the NACS Foundation is proud to publish Student Watch: Campus Market Research and can help you locate back issues by calling (800) 622-7498, ext. 3.
Student WatchTM 2007 Special Edition Order now!
The 2007 special edition of Student Watch conducted by Teenage Research Unlimited (TRU) is available. Retail Inspiration: Insight from College-Bound Consumers, unveils a two-part comprehensive study on college-bound teens and current college students.
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College store professionals consistently identify student consumer research as critical for their store's growth. As stores transition to new ways of serving their student customers, they need current market research to understand and remain relevant. The study's purpose is to provide research into a number of areas that are pertinent to college stores.
Topics include:
- Student awareness of store product offerings
- Desirability of green and free trade products
- Student purchase and usage of technology and electronics
Is your store ready for the future generation? Get insights on college-bound consumers by ordering a copy of this special edition of Student Watch. The 2007 report has packaged its quantitative data, key takeaways, and data tables, a $550 value, now on sale for only $119 (members only) made possible from a NACS Foundation grant. This report and previous Student Watch reports are available for purchase in the NACS Store.
FREE Student Watch Webcast—TRU's Student WatchTM research, was the focus of a compelling and strategic 2007 CAMEX Mega Session featuring the ever-popular Michael Wood in Orlando, FL. The presentation includes in-store qualitative research and interviews with current college students. Watch the live recorded presentation on the 2007 Student Watch findings.
Partner Recognition
Special thanks to the partners who committed $5,000 to supporting the NACS Foundation 2007 Student WatchTM research program: Follett Corporation, Ken and Shanna Bowers, and Russell Athletic.
Student WatchTM Student Buying Habits: Textbooks and Course Materials (Fall 2005) Order now!
This report takes a close look at student's attitudes, perceptions and buying habits regarding textbooks and course materials. Students share who or what influences them on where to shop, whether they prefer a print or an electronic textbook and more.
This survey was conducted at 21 campuses nationwide with more than 16,000 students participating. The methodology of the survey included choosing a mix of college representative of all colleges and universities considering school type, program type, and school size.
The Fall 2005 report has packaged its full Comprehensive Overview with its Cross Tabulation Report providing the detailed information needed to better understand this changing market and maximize sales.
Questions or comments about the Fall 2005 Student Watch findings? E-mail Collegiate Research Services at research@nacs.org.
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