Exploring the Xtremes of Collegiate Retailing—Sold Out!
Xtreme! 2008    July 27-29    Doubletree Metropolitan Hotel    New York, NY

Exploring trends and creating strategies—New York style!

Why You Should Attend?
This immersive program is designed for collegiate retailers that are motivated in exploring the future of collegiate retailing. A highly interactive learning experience for future-focused directors, managers, and department leaders, this seminar will provide participants with both "classroom style" educational sessions and new, trendsetting general retail store tours. Participants will learn about broad, far-reaching retail trends including retail technologies, store design, layout and display elements, and the latest in retail customer engagement. They will also gain insight on more immediate trends in product styles, colors, textures, and design applications. The energy and world-class retail of New York City and the New York University Book Stores will serve as your learning labs for Xtreme 2008. The concepts, experiences, and observations will be brought together as the group engages in a thought-provoking exercise to help map the extremes that campus retailing must explore to be effective in the coming years.

An Xtreme Learning Experience!
What better place to combine top content experts with walking tours than the Big Apple? Come prepared for a high degree of active walking and use of public transportation (NYC Subway) for the tours.
For Your Investment You Will...
  • Learn about the retail mega-trends that will impact mainstream and collegiate retailing in the next 5-7 years
  • Gain awareness of current trends and inspiration in fashion, color, and product selection
  • Explore current trends in retail store design, the use of retail technologies, and customer interactions
  • Practice critical evaluation of cutting-edge retail and college stores
  • Engage in peer-to-peer discussions on effective practices and new ideas

These activities will fuel a final scenario planning exercise to identify the attributes that all campus stores must possess to be successful. Personal action planning will allow participants to return home with a fresh outlook and a commitment to take action in transitioning their own store from "the now" to "the xtreme."

Learn from leading trends experts in mainstream and collegiate retailing—Explore the streets of New York City to learn from cutting-edge retail and larger operations—Engage in group discussions and personal reflection and maximize learning and idea generation for your store

Thanks to Our
Xtreme Sponsors!