Why Xtreme! Las Vegas

As retailers, campus stores must fight for attention, time, and the ever-shrinking disposable income of the student consumer just like every other merchant. Reaching our customers takes an in-depth understanding of the customer. Beating the competition requires that we know what we’re up against. And winning our share of customers’ dollars takes attention to product, merchandising, and customer experience that exceeds expectations every time.

Xtreme! 2013 takes you to the hottest and most competitive retail landscape in the country–Las Vegas. The 2013 program will immerse participants in consumer research, in-store application, and real-world retail exploration using a combination of content presentations, learning tours, and a closing synthesis session. Your time in Las Vegas may be maximized by taking advantage of one or both Bonus Opportunities, as well. Xtreme! 2013 will engage participants in exploring and refining the foundations to exemplary campus retail—understanding the core consumer, identifying product and merchandising strategies, and creating powerful customer service and brand experiences.

Xtreme! Las Vegas is designed as an immersive, experiential learning program on both strategic and tactical topics related to creating retail success in today’s competitive and rapidly changing environment. It is intended for campus store managers and directors, private store owners and senior staff, assistant/associate managers and directors, retail and product specialists, and campus administrators with responsibility for the campus store and other retail operations on campus.

For their investment, participants will…

Ultimately, Xtreme! 2013 is about exploring and creating strategies on “all things retail” to improve relevance, productivity, and revenue for the campus retailing operation. Viva Retail!

gain insight into the changing student consumer.
hear from a retail experts about beating the competition and staying relevant.
gain ideas from leaders in our industry on connecting trends, product, and store experience & design.
gain ideas from leaders in our industry on connecting retail and campus life.
learn new ways of managing your staff and store experience to maximize customer service and sales.
collaborate to capture the most powerful ideas and strategies identified from all the program learning experiences setting you up to create compelling change in your store when you return home.
capturing inspiration and fresh ideas from:
- UNLV Bookstore
- Rebelbooks
- Fashion Show Mall
- The Forum Shops at Caesars Palace
- Mystère by Cirque du Soleil
- other trend setting retailers and experiences on The Strip
- two optional Bonus Opportunities to choose from pre-/post-Xtreme!

The Xtreme! 2013 learning experience will close by engaging participants in reflection, creation, and documentation of strategies for elevating the retail operation and customer experience in their store. Participants will return renewed energy, fresh perspective, and creative strategies mapped out in their Personal Action Plan.