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The world is changing at a fast pace, and so is the business of being a college store. Textbooks, traditionally the main focus of a college store, are now facing competition from digital content and the changing face of course materials. Take advantage of the many opportunities arising in the evolving digital age. Expand your product mix with technology!
CCRA offers advice and guidance to campus stores who offer this challenging yet growing product category. Take advantage of networking opportunities with experienced resellers to learn the dos and don’ts of technology resale. Join today to have access to the tools and resources you need to improve your bottom line selling technology products. Know the trends before your customers so you are the technology resource on campus.
If you are a company specializing in technology products, CCRA corporate membership provides you with information and resources to help navigate this unique channel. Join to discover what elements are important to a successful program and how to successfully work within the $1.6 billion higher education technology channel.